Fully attended seminar on social media marketing

Yesterday, Sandart & Partners, together with Tourn Media and IAB Sweden, held a fully attended seminar on social media marketing.

The use of influencer marketing in social media has become an effective and attractive way for companies to market their businesses and reach desired target groups. In a digital world that is ever-changing and where new media platforms develop fast, questions arise on how marketing should be designed in order to meet legal requirements.

During the seminar, lawyers Karin Cederlund, Linn Morin, Patricia Haddad and Sara Yng from Sandart & Partners gave a presentation on legal pitfalls and practical “dos and don'ts”. Rosanna Thun from Tourn Media spoke about the new media landscape and Charlotte Thür from IAB Sweden informed about their certification program for marketing on social media platforms.