We help you navigate safely through the changing regulations of market law – from idea to finished campaign. Our strength lies in combining strategic advice with in-depth knowledge of regulated markets, ensuring that your marketing, product design and communication comply with applicable laws and industry practices.
Whether you need support at the planning stage or when a dispute has arisen, we work to find the most effective solution for you. We help you navigate everything from environmental and price claims to influencer marketing and comparative advertising. Drawing on our extensive experience of regulatory disputes, we highlight risks and evidence requirements at an early stage – ensuring you make well-founded decisions.
We also provide tailor-made training and actionable internal guidelines, enabling your team to design marketing that is both creative and in line with legal requirements.
Marketing Law
We can help you with, among other things:
- Advice on advertising campaigns and product launches
- Marketing in regulated markets (e.g. food, alcohol, nicotine, cosmetics)
- Communication with the Swedish Consumer Agency and other authorities
- Disputes with the Consumer Ombudsman (KO)
- Warning letters and litigation against competitors
- Cases before the Advertising Ombudsman (RO) and interpretation of ICC rules
- Compliance with EU and national regulations on marketing and product safety
- Consultation responses and actions related to legislative proposals affecting your business
- Training sessions and internal guidelines for communication departments